BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION
24/4/2024 - 24/7/2024 (Week 1 - Week 14)
Amirah Akbar Ali / 0361001
Brand Corporate Identity
Bachelor of Design in Creative Media
CONTENTS
TASK 3 - Positioning & Identity
TASK 1- Breaking Brand - 24/4/2024 - 08/5/2024 ( Week 1 - Week 3 )
Fig 1.1: Breaking Brand Info Document | PDF
Fig 1.2: Breaking Brand Info Slides | PDF
Task 2(A) | Logo Research & Analysis
Fig 1.3: 28 Logo Analysis | PDF
Fig 1.4: Blob & Pot Logo Design | PDF
TASK 3 - Positioning & Identity - 29/5/2024 - 26/6/2024 - (Week 6 - Week 10 )
Fig 1.5: Blob & Pot Logo Design | GIF
Fig 1.6: Brand Profiling Slides | PDF
Logo Applications ( Artworks )
Fig 1.7: Artwork #1
Fig 1.8: Artwork #2
Fig 1.9: Artwork #3
Logo Applications ( Mockups )
Fig 2: Name Card
Fig 2.1: Envelope
Fig 2.2: Invoice
Fig 2.3: Letterhead
Collaterals ( Artworks )
Fig 2.4: Pattern #1
Fig 2.5: Sticker artwork
Fig 2.6: Box sleeve artwork
Fig 2.7: Envelope artwork
Collaterals ( Mockups )
Fig 2.8: Box sleeve
Fig 2.9: Brand Tag
Fig 3: Sticker
Fig 3.1: Tote Bag
Fig 3.2: Box wrapping
Fig 3.3: Wrapping paper
Digital Presence ( Artworks )
Fig 3.4: Website
Fig 3.5: Instagram
Digital Presence (Mockups)
Fig 3.6: Social media
Fig 3.7: Website
Environmental Graphics ( Mockups )
Fig 3.8: Side wall signage
Fig 3.9: Outdoor floor signage
Fig 4: Outdoor glass sticker signage
Fig 4.1: Indoor studio space signage
Interactive Online Link: https://indd.adobe.com/view/65ab183d-0115-4e55-9e0d-25cd7790a96c
Blob & Pot Brand Guideline | PDF (Interactive)
REFLECTION
Experience:
Throughout this semester, the journey of creating a cohesive brand identity has been both challenging and enlightening. Each task has contributed significantly to a deeper understanding of brand development, from the inception of a brand concept to its visual representation and strategic positioning. The iterative process of designing and refining logos, crafting brand positioning statements, and developing comprehensive brand guidelines required a blend of creativity and strategic thinking, making the experience both intellectually stimulating and practically rewarding.
Observation:
One key observation is the intricate interplay between different elements of brand identity. The logo, often perceived as the face of the brand, must resonate with the brand’s positioning and identity to create a unified message. Crafting a brand’s positioning statement involves an in-depth understanding of the target audience, competitive landscape, and core values. This strategic clarity then guides the visual and verbal elements of the brand, ensuring consistency across all touchpoints. Observing how each component influences and enhances the other underscored the importance of an integrated approach to brand development.
Findings:
Consistency emerged as a critical factor in building a strong brand identity. From logo design to brand messaging, maintaining a uniform style and tone helps establish brand recognition and trust. Successful brand identities are deeply rooted in an understanding of the target audience. Insights gained from market research and user feedback are invaluable in shaping a brand that resonates and engages effectively. Creativity must be aligned with strategic objectives. While innovative designs and unique positioning are essential, they must also reflect the brand’s core values and goals. This balance is crucial for creating a compelling and credible brand.
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