Brand Corporate Identity - Task 4

26/06/2024 - 21/07/2024 Week 10 - Week 13

Amirah Akbar Ali / 0361001

Brand Corporate Identity

Bachelor of Design in Creative Media 

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INSTRUCTION

Fig 1.0: MIB, PDF

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Task 4: Brand Guideline

For this Task, we are assigned to create an interactive brand guideline e-book. As this task coincides with Publishing Design: Task 3 (B).

Finding Inspiration:

Fig 1.1: Inspiration

Finding the right layout:

I just went right in and created grids and margins to get a start in my work. Below are the three columns and layouts.

Fig 1.2: Margins & Columns, layouts

The presets of the Margins and Columns are as below.

Fig 1.3: Margins & Columns Settings

Finding Images:

There is not many images that I've used for this task. I chose only two pictures that resemble pottery space and class that make sense with my brand. These pictures are from the Pinterest website.

Fig 1.4: Pic #1

Fig 1.5: Pic #2

Brand Guideline Progress:

Each week according to feedback from Ms.Lilian, I redid any mistakes and imperfections that needed to be done. Creating the button is the most challenging part for me since i have not much idea on the shape and composition. 

Fig 1.6: Progress #1

I've also decided to extract a few patterns from my logo from the previous logo system task and apply it as the background. 

Fig 1.7: Progress #2

Fig 1.8: Progress #3

Here is where I created a hover effect for the buttons to direct the destination to the designated page.

Fig 1.9: Progress #4

Final Thumbnails:

Fig 2: Thumbnails

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FINAL SUBMISSION:

Interactive online link: https://indd.adobe.com/view/65ab183d-0115-4e55-9e0d-25cd7790a96c

Fig 2.1: Blob & Pot Brand Guideline | PDF (Interactive)

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FEEDBACK

Week 11:

• change the margin and column size since it looks too narrow and spacious at the same time. 
• Reduce the variety of different shapes used that would be too distracting and messy to view at.
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Week 12:

• add a short write-up for the logo system chapter.
• make sure the image placed is align within the margin so it is consistent with all pages.
• proceed to complete all of the pages by week 13.

Week 13:

• Be consistent with the body text typeface size. Make sure all pages are the same size
• Change the background color of the logo system chapter to white to have a break view from too many colors going on.
• Align the buttons horizontally instead of vertically.
• add a back cover in the end of the page to create an ending of the brand guideline.

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REFLECTION

Experience:

Creating the brand guideline for Blob and Pot Pottery was an enriching experience that emphasized the importance of consistency and cohesiveness in brand identity. Creating an interactive style book allowed us to bring the brand's personality to life in a dynamic way, showcasing not just the visual elements but also the brand's tone, voice, and overall feel. Through this process, we aimed to establish a clear and compelling identity that resonates with our target audience and sets us apart in the pottery market.

Observations:

Throughout the development process, several key observations emerged. First, the importance of a unified color palette and typography cannot be overstated. These elements serve as the visual foundation of the brand, ensuring that all communications are instantly recognizable as part of Blob and Pot Pottery. Additionally, we observed that interactive elements in the style book, such as clickable color swatches and typography examples, greatly enhanced user engagement and understanding. This interactivity made the guidelines more accessible and enjoyable to use for both designers and non-designers alike.

Findings:

Our findings highlighted several critical aspects for the successful implementation of the brand guideline. Firstly, a well-defined brand voice is essential; it should reflect the brand’s core values of creativity, quality, and craftsmanship. The stylebook must also be comprehensive yet flexible, providing clear directives while allowing room for creative interpretation. Interactive components, such as templates and real-life application examples, proved to be valuable tools in demonstrating how the brand identity can be applied across various media. Finally, regular updates and feedback loops are necessary to keep the brand guidelines relevant and effective as the brand evolves.