Publishing Design: Task 3 (B)

2/7/2024  - 23/7/2024 ( Week 11 - 14)

Amirah Akbar Ali / 0361001

Publishing Design 

Bachelor of Design in Creative Media

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INSTRUCTION

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Task 3 (B): E-book

For this Task, we are assigned to create an interactive brand guideline e-book. As this task coincides with Brand Corporate Identity - Task 4.

Finding the right layout:

I just went right in and created grids and margins to get a start in my work. Below are the three columns and layouts.

Fig 1.0: Margins & Columns, layouts

The presets of the Margins and Columns are as below.

Fig 1.2: Margins & Columns Settings

Finding Images:

There is not many images that I've used for this task. I chose only two pictures that resemble pottery space and class that make sense with my brand. These pictures are from the Pinterest website.

Fig 1.3: Pic #1

Fig 1.4: Pic #2

Progress:

Fig 1.5:  Progress #1

Fig 1.6: Progress #2

Fig 1.7: Progress #3

Fig 1.8: Progress #4

Buttons and Bookmarks:

Fig 1.9: creating bookmarks

Fig 2: Content navigation Buttons

Fig 2.1: Forward and Back Buttons

Final Thumbnails:

Fig 2.2:  Thumbnails

Brand Guideline | PDF:

Fig 2.3: Blob & Pot Brand Guideline | PDF (Interactive)

FINAL SUBMISSION:

Interactive online link: https://indd.adobe.com/view/65ab183d-0115-4e55-9e0d-25cd7790a96c

Fig 2.4: Blob & Pot Brand Guideline, (Interactive)

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FEEDBACK

Week 12

• Make sure that your text margins and alignments are consistent throughout the pages
• Create a button for each chapter destination

Week 13

• Be consistent with the body text typeface size. Make sure all pages are the same size
• Change the background color of the logo system chapter to white to have a break view from too many colors going on.

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REFLECTION

Experience:

An immersive and enlightening experience. Diving deep into the essence of the brand, we aimed to capture its unique identity and translate it into a comprehensive guide. The process involved a detailed exploration of the brand’s values, mission, and visual elements. Collaborating with designers and brand strategists, we crafted a cohesive and visually appealing guideline that reflects the brand’s personality. The transition from conceptual ideas to tangible guidelines provided valuable insights into the intricate process of brand development and identity creation.

Observation:

Throughout the creation of the brand guideline, several key observations emerged. Firstly, consistency is paramount. A brand’s identity hinges on uniformity across all platforms and mediums. We observed that even minor deviations in design elements or color schemes could dilute the brand’s impact. Secondly, the importance of understanding the target audience cannot be overstated. By tailoring the brand’s visual and verbal language to resonate with its audience, we ensured a more profound connection and engagement. Lastly, an interactive style e-book as a medium for the brand guideline proved to be highly effective. It allowed for a dynamic and engaging presentation of the brand’s elements, making it easier for stakeholders to navigate and absorb the information.

Findings:

Highlighting several crucial aspects of brand guideline development for Blob and Pot Pottery. Firstly, a well-defined color palette and typography set the foundation for a recognizable and memorable brand identity. The choice of earthy tones and organic shapes reflected the brand’s connection to nature and craftsmanship. Secondly, incorporating interactive elements within the e-book, such as clickable sections and animated transitions, significantly enhanced user engagement and comprehension. It allowed users to interact with the content intuitively, making the guidelines more accessible and enjoyable. Finally, the integration of brand corporate identity elements ensured that the guideline aligned seamlessly with the broader corporate strategy, reinforcing a unified and coherent brand image.