24/09/2024 - 11/09/2025
Week 01 - Week 3
Amirah Akbar Ali / 0361001
Bachelor of Design (Hons) in Creative Media
Packaging and Merchandising Design: Final Project
INSTRUCTION
MIB
TASK 3
For this task we are required to be in a group of 3 members and work
together on a project to design a packaging of a product that is created
by the students from the School of Biosciences (SBS). The SBS students have provided their own product and name. It was easy
for us to start of our project with them.The first step was to
understand the product.They went for something sweet and cold that is
Gelato.
Gelato Proposal slides by SBS Students
Me and my teammates started to look up more reference and informations
on Gelato ice cream such as textures, colours, flavours and many
more.
Here is the starting of our project:
Pinterest Board
Fig 1.1
Fig 1.2
Gelato Pint Tub reference:
Fig 2.1 - 2.3: Ice cream Tub packaging
Fig 2.4: Ice cream Tub packaging
Gelato Texture:
Fig 3.1 - 3.4: Ice cream Tub packaging
FLAVOUR
Fig 4.1 - 4.2: reference image
After looking through reference and examples to get some ideas we
started on creating the Brand Logo.The logo that the SBS student had
prepared was called "Oolo Bear".They wanted to have a bear mascot
silouhette with a pear cut out element.
LOGO
Fig 6.1: Logo
From the logo image that they have sent us. They told us to
either proceed with this logo or create a new version.
Me and my teammate decided to refine the Typeface and change the
composition of the bear element. We all sketched out and ideate
each logo designs together.
Fig 6.1: My Idea
TYPEFACE EXPLORATION
After a few feedbacks and exploration. I decided to choose a
few typeface that would be suitable for the logo and
aesthetics.
Fig 7.2: Typography exploration
I decided to give a try on these Fonts
- Bavista Soulare
- Lucky Coin
Fig 8.1: Logo exploration
Upon this two Typefaces me and my teammates finally chose the
first top right typeface,
design and composition.Next we
proceed on picking the suitable colours for this Pear oolong tea
flavoured gelato.
Fig 8.2: Logo ideation
Finally we ended up agreeing on the all brown shade for the
logo. After we gave decided on the logo design.We proceed to
create a colour palette for the overal design of the
gelato.
COLOUR PALETTE
There were a few choices of colours that we couldn't decide
on so we mixed and match to see which one suits best.
Colour palette 1:
Fig 9.1: 1st Colour exploration
Colour Palette 2:
Fig 9.2: 2nd Colour Palette
The final colour palette for the Pear gelato is the
Colour Palette 2.
Through some consultations and feedbacks from Ms Vitiya. We
decided to create an additional flavours to the gelato such as
Lychee and Blueberry that will go well with the base of oolong
tea.Ms was also encouraging and asked us to proceed with the
idea.
From there we explored and came up with final colour palette
for each 3 flavours.
Fig 10.1: 3 series colour palette finalization
Fig 10.2-10.4: Blueberry,Lychee,Pear
Each teammates delegates each tasks on designing a pint
size gelato tub for the pear oolong tea flavour
gelato.
Fig 10.5: Final Colour Finalization
Fig 10.6: Colour combination exploration
PACKAGING SKETCH & DESIGN
Sketches:
My three rough sketches for the gelato cup.
Fig 11.1-11.3: My Idea sketches
Here is Adrianna's sketches.
Fig 11.4: Adrianna's sketch idea
Illustrations:
Here are a few of my design layout for tyhe Pear flavour
Oolong Tea flavour gelato.
Fig 11.5: 1# layout design
Fig 11.6: 2# layout design
Fig 11.7: 3# layout design
Fig 11.8: 4# layout design
Fig 11.9: 5# layout design
Fig 12.1: 6# layout design
On the left side is my second attempt after getting some
feedbacks and the right side is Adrianna's design
layout.
Fig 12.2: layout design
This is Tyra's layout design idea.
Fig 12.3: Tyra's layout design
After consultation and feedbacks, each of our ideas were
all combined into one final design that is logo, composition
and elements.
FINAL DESIGN LAYOUT
Fig 12.4: Final layout
Fig 12.6: Final 3 series layout design
We were told to create a simple prototype packaging of our gelato tub. During class we learned how to cut out the design properly and create a simple mockup prototype.
Fig 12.7 - 12.9:Prototype mockup
PACKAGING & MERCHANDISING
MERCH 1: Tub
Fig 13: Final mockup
Fig 13.1: 3 view mockup
Fig 13.2-13.4: Final 3 series Tub mockup
MERCH 2: Cap
MERCH 3: T-shirt
Fig 13.6-13.9: T-shirt Mockup
MERCH 5: Napkin
MERCH 6: Spoon
Fig 14.2: Wooden Spoon Mockup
MERCH 7: Tote-bag
Fig 14.3: Tote Bag Mockup
MERCH 8: Poster
Fig 14.4 - 14.6: Poster
Fig 14.7: Poster Mockup
MERCH 9: Voucher
MERCH 10: Pop-Up Truck
Fig 14.9: Truck Booth Mockup
MERCH 11: Bilboard
Fig 15.1: Bilboard Mockup
MERCH 12: Instagram Feed
Fig 15.2: Phone Mockup
PLANOGRAM
FINAL OUTDOOR POP-UP BOOTH MOCKUP
Fig 15.4: Final Outdoor Pop-Up Booth Mockup
FINAL PRESENTATION DECK
Fig 15.5: Final Presentation Deck
REFLECTION
FEEDBACK:
Week 14:
SUBMISSION 2/12 & PRESENTATION
23/12
Week 13:
- finish up the mockup and designs
- create a final presentation slide
- submit all the work in Google drive folder
- create a compilation mockup and add in a new folder in
Task 3 folder drive
- update blog for progress
Week 12:
- complete the merchandising and mockups
- delegate the tasks to teamates
Week 11:
- create a prototype cutout of the packaging to present
the proposal design to the SBS student
for next WEEK 12
- Prepare a slide for the proposal
Week 10:
- change the logo colour to a darker and clearer
visual
- have a core colour dark and light for the
bodytext
- create a general merchandise for all flavours
- do a presentation of final product for the SBS students
next week
- complete the final design of cup and
merchandising
Week 9:
- Combining each choices of design from each
teamates (logo, composition content placing and
graphic elements)
- can proceed with final layout packaging design and
mockup of the Gelato Cup
- create a few merchandising that is suitable with the
aestethic and design. (make it look delicious)
Week 8:
- Group meeting to discuss further on how we can expand
the logo our client provided and finalised concept and
color scheme, continuing on designing and
exploration.
- Working on individual tasks focused on designing and
ideation for the final project.
Week 7:
- do not put much time into sketching the gelato cup
design
- start designing the actual design and decide properly
on the typography, color, logo brand design, and
placement.
- try using images and vectors instead of doing
everything by hand (not compulsory)
- try to match your design with the mood board and be
consistent with the ideas.
Week 6:
- show ms progress by week 7
- create a mood board to ideate your design with your
groupmates
- understand the basic form of branding before you
start
- contact the other SBS group to start on the gelato
project packaging
Week 5:
- Do not complicate the design too much
- try exploring various patterns such as 3d etc.
- create a minimal and classy design and not
childish
design for the cup
- try to avoid mascots or make it suitable with the
theme
Week 4:
- create a few sketches for week 5 to finalize and
choose
which design to proceed with
Week 3:
- try to measure out the size and do a small
prototype
- make sure the measurements are aligned and
correct
- do not need extra unnecessary flaps
- proceed to finalize and submit to DRIVE
- update blog
Week 2:
- have a purpose on creating a packaging
- make sure to have information context on the box
- do not make a complicated design
- update blog
Week 1:
- slide is lacking of product competitor
- update the slide and reupload into the drive
EXPERIENCE:
Working in a group of three for this project was a learning experience that underscored the importance of collaboration and adaptability. Each member brought their unique strengths and perspectives, which sometimes led to creative differences. However, through open communication and regular feedback sessions, we managed to align our ideas and create a unified design.
The conceptualization phase was both challenging and exciting as we worked to translate abstract ideas into tangible designs. Crafting the Oolo Bear mascot and developing packaging for flavors like Pear Oolong Tea, Lychee, and Blueberry allowed me to refine my design and branding skills. Seeing the final mockups, complete with dielines and promotional items, was a rewarding culmination of our efforts.
Another aspect of the experience was understanding how branding extends beyond visuals. Designing merchandise and strategizing promotional tactics gave me a holistic view of how packaging and merchandising contribute to consumer engagement. This comprehensive approach will undoubtedly influence how I approach future projects.
OBSERVATION:
During this project, I observed how interdisciplinary collaboration can bring fresh perspectives and deepen the creative process. Working alongside bioscience students allowed us to gain valuable insights into the flavor development and nutritional aspects of the gelato, ensuring that our packaging design effectively communicated these qualities.
I noticed that our target audience, Gen Z and Millennials, resonated with designs emphasizing eco-consciousness, health, and simplicity. The decision to incorporate earthy tones, organic patterns, and a playful bear mascot proved effective in aligning with these preferences. Furthermore, the integration of sustainability icons and clear nutritional information enhanced the design’s credibility and appeal.
Another key observation was the role of merchandising in creating a cohesive brand identity. Items like tote bags, napkins, and branded apparel acted as extensions of the packaging, reinforcing the Oolobear personality at every consumer touchpoint. The balance between playfulness and sophistication in our design elements was crucial in maintaining a premium yet approachable brand image.
.jpeg)
.jpeg)
Comments
Post a Comment