TASK 2 - TAYLOR'S COFFEE CUP DESIGN

09.10.2024 - 30.10.2024 (Week 3 - Week 5)

Amirah Akbar Ali / 0361001

Bachelor of Design (Hons) in Creative Media 

Task 2: Coffee cup packaging design 

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 Lecture 

Week 4:

Introduction to Packaging Design

• Packaging design is a multifaceted discipline that combines creativity and engineering.
• It requires a unique mindset to develop solutions and effectively present information.
• Familiarity with essential tools and techniques is crucial for successful package design.

Essential Tools for Package Designers

• Metal Ruler: For precise measurements and cutting lines.
• Scoring Tool: Used to create fold lines in the board without cutting through.
• Cutting Mat: A protective surface for cutting materials.
• T-Square: Ensures straight cuts and accurate angles.
• Adhesives:
• Spray mount
• PVA glue
• Double-sided tape

1. Cutting Tools: Includes cutters and scissors for various cutting needs.

Scoring Techniques

• Scoring is necessary at certain points during package construction to facilitate folding.
• There are two primary methods for scoring cardboard, which helps in creating clean folds.

Understanding Packaging Structures

• Packaging comes in various shapes, sizes, and colors, and it serves the critical function of protecting goods during transport.
• There are four fundamental structures in packaging design:

1. Six-Sided Box:

   • The most common polyhedron used for storage.
   • Easy to construct and practical for stacking, transporting, and displaying products.
   • Recognizable in retail environments.

2. Pyramid:

   • A more complex shape that can have three or more sides.
   • The design of the base varies based on the specific structure.

3. Cone:

   • Similar to a pyramid but with a round base and a single triangular side.
   • Presents unique engineering challenges and is less common in packaging design.

4. Cylinder:

   • Characterized by a single vertical side that curves around.
   • Typically made from moldable materials like plastic or metal, rather than paperboard.

Studio Techniques in Packaging Design

• Various techniques enhance the functionality and aesthetics of packaging:
  • Die Cutting: Creates specific shapes and designs.
  • Embossing: Adds texture and dimension.
  • Perforations: Allows for easy opening or tearing.
  • Pop-Ups: Interactive elements that enhance user engagement.
  • UV Varnish: Provides a glossy finish and protects printed surfaces

Week 5:

Introduction to Packaging Design

• Packaging design goes beyond mere decoration; it plays a critical role in shaping the customer experience.
• Research indicates that 72% of consumers are influenced by packaging design in their purchasing decisions.
• Effective packaging serves as a marketing tool that can significantly impact a product's success.

Understanding the Customer

• Knowing your target audience is paramount before embarking on the design process.
• Packaging should appeal to the ideal consumer, taking into account factors such as age, lifestyle, and preferences.
• For example, products aimed at older adults may require larger text, while luxury items may need high-end materials to convey exclusivity.

Functionality and Design

• The design must serve the product’s function. The packaging should enhance the user experience without overshadowing the product itself.
• It’s essential to consider practical aspects, such as ease of use and storage, while also being creative in the design approach.

Simplicity in Design

• Minimalism is a significant trend in packaging design; simpler designs tend to attract consumers more effectively.
• A clean and straightforward design can make a product stand out in a crowded market.
• Focus on essential information: product name, brand name, and logo should be prominent, while additional text should be kept to a minimum.

Brand Identity

• Packaging is a reflection of the brand and should communicate the brand's unique identity.
• Consistency in design across product lines enhances brand recognition and customer loyalty.
• Consider how the packaging can convey the brand’s values and differentiate it from competitors.

Testing and Feedback

• The design process is iterative. Testing various designs and gathering feedback from potential consumers is crucial.
• Mockups and prototypes can help visualize the final product and identify areas for improvement.

Competitive Analysis

• Analyzing competitors’ packaging can provide insights and inspiration for your own design.
• Understanding the market landscape helps in positioning your product effectively.

Unity in Product Lines

• When designing packaging for multiple products, maintaining a cohesive look is vital.
• Consistent use of colors, patterns, and design elements reinforces brand identity and consumer recognition.

Quality of Production

• The final production quality of the packaging is as important as the design itself.
• Collaborating with experienced printers who specialize in packaging is essential to ensure that the final product meets design expectations.

 

Week 06: Planograms and Visual Merchandising

 

Definition and Purpose: 

- Planograms are visual merchandising tools that layout how products are displayed to maximize sales.  

- They help organize store shelves, improve inventory control, and create consistency across retail locations.  

- Effective planograms ensure optimal use of shelf space, drawing consumer attention and encouraging impulse buys.  

How They Work: 

- Use schematic diagrams to indicate product placement and related item groupings (e.g., toothpaste displayed near mouthwash).  

- Retailers and product suppliers leverage planograms to determine shelf space allocation and inventory needs.  

Benefits: 

- Promote sales through strategic product pairings.  

- Help smaller stores maximize space and larger retailers maintain uniformity.  

- Eye-catching packaging increases chances of better shelf placement, influencing consumer choices.  

Design Considerations:  

- Choose outstanding packaging (e.g., vibrant colors, ergonomic shapes).  

- Efficient packaging formats (e.g., pouches) save shelf space and increase product display density.  

Week 07: Visual Merchandising

Definition and Importance:

 

- Visual merchandising involves creating appealing product displays to attract and engage customers, influencing purchasing behavior.  

- Effective designs enhance customer experience and strengthen brand identity.  

Key Techniques and Examples 

  1. Display Windows  

     - Showcase themed or artistic arrangements to captivate passersby and reflect brand spirit.  

  2. Interior Displays  

     - Use mannequins or technical product presentations for immersive experiences.  

  3. Store Layouts 

     - Plan store flow to guide customers strategically, optimizing time spent in-store.  

  4. Lighting Design 

     - Utilize ambient lighting to establish the store's mood and product perception.  

  5. Seasonal Displays  

     - Create seasonal themes to keep the store environment dynamic and timely.  

  6. Cross-Merchandising 

     - Pair complementary products to boost impulse purchases.  

Sensory Engagement:

 

- Combine visual elements with music, scent, and tactile aspects to elevate the shopping experience.  

- Graphics and signage add clarity and attract customers even before they enter the store.  

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INSTRUCTIONS

Fig 1: MIB

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TASK 2:

For this task, we were paired in 2 to create a cup design. My teammate and I started on the mood board and coming out with different ideas and concepts.

MOODBOARD & IDEATION

Here are the overall view of the mood board that we have created by using Miro.

Fig 2:

Fig 3:

Fig 4:

After the brainstorming of ideas together. I have concluded that it wasn't easy for us since both of us have different opinions in the concept and overall color schemes for the design.

However, we were still exploring and findings ways on how we could mix both ideas together and make it classy yet minimal. Then, we proceed to choose a suitable typeface for the coffee cup design. Here are a few choices of typography fonts that I think would be suitable for the design.

Fig 5:

PATTERNS

Finally, me and my teammate decided to proceed with patterns instead. Here are a few reference pattern images that we found.

Fig 6: Pattern #1

Fig 7: Pattern #2

Fig 8: Pattern #3

Fig 9: Pattern #4

FINAL PATTERN

Fig 2: Final Pattern

PROGRESS

Fig 2.1: #1 design progress

  

Fig 2.2: #2 design progress

FINAL DESIGN

Fig 2.3: Design layout

Fig 2.4: Mockup 1

Fig 2.5: Mockup 2

FINAL CUP DESIGN PROPOSAL SLIDE:

Fig 2.6: FINAL CUP DESIGN PROPOSAL SLIDE, PDF

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REFLECTION

FEEDBACK:

Week 5: - Do not complicate the design too much - try exploring various patterns such as 3d etc. - create a minimal and classy design and not childish design for the cup - try to avoid mascots or make it suitable with the theme

EXPERIENCE:

In our coffee cup design project, working in pairs allowed us to explore different perspectives and design philosophies, which ultimately strengthened our creative process. Initially, the differing opinions and unique styles posed a challenge, as each team member brought individual preferences and interpretations. However, this diversity became a strength, pushing us to compromise and find common ground while respecting each other’s artistic vision.

OBSERVATION:

Through collaboration, we navigated these differences and honed in on a clean, cohesive pattern. This final design balances simplicity with functionality, aligning well with the needs of culinary students, who require designs that are visually appealing yet practical. This experience underscored the importance of open-mindedness in group work and taught us how to blend varied inputs into a unified design that serves a clear purpose.