Creative Brand Strategy -Task 3

29.10.2024 - 11.12.2024 (Week 6 - Week 13)

Amirah Akbar Ali / 0361001

Creative Brand Strategy

INSTRUCTIONS

MIB

Pinterest reference board

Link: https://www.pinterest.com/myraaali321/famous-amos-x-cereal/

Pinterest Board 1

Famous Amos Brand Reference

Pinterest Board 2

Pinterest Board 3

Logo & Graphical Elements

1. Logo

I started the logo design process by exploring Font Space to find typefaces that aligned with my vision. My goal was to discover fonts that combined a clean, minimalist style with a playful and inviting feel, reflecting the moodboard I created for the campaign.

Fig 1.1: Logo Progress

After narrowing down my selection of typefaces, I transitioned to Adobe Illustrator to experiment with the chosen fonts. I explored various layouts, arrangements, and placements to identify the most effective design for the campaign logo. This phase required significant trial and error, including tweaking kerning, adjusting font weights, and trying subtle alignment variations to achieve a visually balanced and striking result.

Fig 1.2: Logo Variations

Once the logo design was finalized, I developed a series of variations to assess its adaptability across different applications. These variations helped me evaluate the logo's clarity and consistency, ensuring it could seamlessly integrate into packaging, promotional materials, and other branding assets.

2. Graphic Elements

For the graphical elements, I focused on crafting a playful inspired style that would align with Famous Amos brand and the campaign's overall tone and energy. My goal was to create visuals that felt engaging and inviting, embodying a sense of creativity and fun.

Fig 1.3: Graphic Elements

Social Media

Posts Feed:

At this stage of the project, I began experimenting with the design direction using the resources available to me. My process involved trial and error—combining and adjusting different elements while ensuring the campaign's color palette stayed consistent and harmonious.

Fig 1.4: Instagram Profile feed Mockup

Fig 1.5: Instagram - FEED Layout 

After taking time to reflect and integrating valuable feedback from Ms. Lilian, I successfully executed the social media content as planned. Her insights provided much-needed clarity, allowing me to refine my ideas and streamline my workflow. For the most part, I adhered to the concepts and strategies we discussed in class. However, I made one modification by incorporating an image-based post (poster mockup). I believed this addition would enhance the campaign's visual storytelling and add more variety and appeal to the feed. Ultimately, I created a total of 9 posts for the social media feed with 2 carousel post,1 reel, 1 carousel post, and 1 promotional video.

Instagram Reel:

To enhance the campaign’s online presence, I created a social media reel aimed at engaging audiences and increasing the brand’s digital reach. The reel featured a brief, attention-grabbing snippet from the promotional video, designed to effectively convey the campaign’s core message in an appealing and engaging format.

Fig 1.6: Instagram Reel Video Promo

Website

To kick off the website development, I began by creating wireframes in Figma to outline the basic structure and layout for the website. This process helped me establish the visual hierarchy and flow, ensuring the design would be user-friendly and intuitive. With the foundational layout finalized, I proceeded to populate it with relevant imagery, graphic elements, and text, bringing the concept to life.

I have created a single page scroll website for this Cookie cereal campaign.By incoperating all the graphic elements and typegaces chosen.

Fig 1.7: Website protoype layout

Fig 1.8: Website Mockup - Launch Page

Fig 1.9: Website Mockup - Home page

Promotional Video

For my promotional video, I focused on creating a direct, inviting, and easy-to-watch piece that would resonate with viewers without feeling overwhelming. My goal was to capture the essence of the campaign—a breakfast that’s both delicious and fun. To achieve this, I kept the editing clean, happy and straightforward, ensuring a relaxed flow that matched the campaign’s tone. I incorporated a mix of free stock videos from PEXEL, which helped visually bring the concept to life in an appealing and approachable way. The final video feels effortless, engaging, and perfectly embodies the spirit of Cookie Cereal in new Breakfast form.

Fig 2.1: Promotional Video

Campaign Posters

I began by brainstorming concepts that aligned with the campaign's fun and nostalgic identity. From there, I experimented with different layouts, typography, and imagery to find the right balance between playfulness and simplicity. I emphasized vibrant, earthy colors and engaging visuals that showcased the Cookies while keeping the design clean and modern. After several rounds of refinement, I focused on making sure the posters were visually cohesive, attention-grabbing, and communicated the campaign's message effectively by using the Typefaces correctly.

Fig 2.2: Poster design 1 Fig 2.3: Poster design 2 Fig 2.4: Poster design 3

Vouchers

The Promotion voucher design aimed to strike a balance between functionality and visual appeal. I used clean layouts, vibrant colors, and prominent branding to create a design that was both inviting and professional. The design reflects Cookie Cereal fun identity, while also ensuring the voucher has a premium, gift-worthy feel.

Fig 2.5: Voucher design 1

Fig 2.5: Voucher design 2
2

Cereal box Packaging

To kick off the packaging redesign, I delved into understanding the target audience, brand identity, and current market trends to clarify the design's objectives. My aim was to create a design that was clean and modern while remaining playful and engaging to appeal to families and all age groups. I started brainstorming concepts, experimenting with bold yet approachable typography and a vibrant, welcoming color palette that emphasized the cookie cereal.

Fig 2.6: Cereal Box design

Fig 2.7: Cereal Box Layout design

Fig 2.8: Cereal Box Mockup design

Fig 2.9: Cereal Box Mockup design

Mug

The enamel mug mockup featuring the cookie cereal logo design offers a charming and rustic feel, perfect for showcasing a cozy, homely vibe. The design combines dark blue, light blue, and brownish beige tones to create a warm and inviting according to the colour palette.. The cookie cereal logo, prominently displayed on the mug, adds a playful yet sophisticated touch, balancing both fun and premium appeal. This mockup is ideal for emphasizing the brand’s wholesome and comforting identity, offering a practical and stylish visual for the campaign.

Fig 3.1: Mug Mockup design 1 Fig 3.2: Mug Mockup design 2

Fig 3.3: Mug Mockup design 3 Fig 3.4: Mug Mockup design 4

Bowls

The cereal bowl mockup with the cookie cereal logo design brings the brand’s essence to life in a clean and modern way. The colors of dark blue, light blue, and brownish beige work harmoniously to evoke a sense of warmth, freshness, and authenticity. The playful logo sits perfectly on the bowl, making it both visually appealing and reflective of the brand’s fun, yet wholesome nature. This mockup showcases the product in a way that feels relatable and inviting, capturing the essence of a fun and healthy breakfast experience.

Fig 3.5: Cereal Bowl Mockup design 1 Fig 3.6: Cereal Bowl Mockup design 2

Totebag

The tote bags were designed as an eco-friendly promotional item for the campaign. I developed two color variations—Beige with Dark Blue incorporating the campaign’s slogan and minimalist design elements to ensure they were both functional and visually attractive. These tote bags not only serve as a promotional tool but also reflect the campaign’s modern, playful brand message.

Fig 3.7: Totebag Mockup design 1 Fig 3.8: Totebag Mockup design 2

Fig 3.9: Totebag Mockup design 3 Fig 4.1: Totebag Mockup design 4

Progression

Fig 4.2: Progression 1

Fig 4.: Progression 2

Final Presentation Deck:

Fig 4.4: Slides Progression

FINAL SUBMISSION

Fig 4.5: Final Compilation Slides

FEEDBACK

WEEK 1 24 SEPTEMBER 2024

FEEDBACK

brand experience has too much texts.
brand experience is how they change it to a new image or visuals.

NEXT PLAN OF ACTION

reduce the texts in brand experience section slide

WEEK 2 01 OCTOBER 2024

FEEDBACK

pocky stick snack would not be suitable for the brand campaign proposal
try to find other alternatives

NEXT PLAN OF ACTION

change to a different snack product ( Famous Amos)

WEEK 3 08 OCTOBER 2024

FEEDBACK

Revised the Mission part in the slides

Target audience should be more ( add 2 or more to the slides)
understand the difference between weaknesses and threats in slide (SWOT analysis)
Add packaging info in Touch points column for Customer journey map
prepare the mood boards and ideations for week 4

NEXT PLAN OF ACTION

recheck the mission part in slides
add more information for the Target audience section
add in the packaging info in the customer journey map

WEEK 4 15 OCTOBER 2024

FEEDBACK

Brand touchpoint slides OFFLINE should be have “packaging”
Brand touchpoint for ONLINE should have 4
elaborate more in the content interaction slide
reorganize the slides accordingly
find the objective of the communication goals and it should be 2 slides

NEXT PLAN OF ACTION

add the packaging to the OFFLINE section in the slides
add 4 more slides for brand touchpoints
reorganize the slides

WEEK 5 22 OCTOBER 2024

FEEDBACK

follow according to your Customerr journey map

Plan out and explain on the ideas for every slides in Brand Touch points
add another Typography slides for headers.. etc.
plan on how many pages for website
plan on how many posts and videos to produce
create a story board for a promotion video
separate insta feed and reels slides

NEXT PLAN OF ACTION

plan out and update the slides for brand touch points
Find a suitable Typography and explore more for the header etc.
plan out more for the ideations and put it in the slides

WEEK 6 29 OCTOBER 2024

FEEDBACK

create a wireframe before starting on designing the website layout
explore more on the typeface overall for the brand
create a logo visual for “ cookie cereal”
plan out the content for the website properly before executing to designing

NEXT PLAN OF ACTION

create a wireframe for the website and show ms by next week
create the rough website layout
create the logo visual
explore the suitable typeface 3-5 choices to choose from

WEEK 7 05 NOVEMBER 2024

FEEDBACK

be consistent with your style and make sure it applies from Task 2 idea proposal for element and visual idea
try to explore different position for the “cookie cereal” brand logo
create a box layout with contents for the cereal box packaging
mix photography and illustrations to make it consistent through out the whole task

NEXT PLAN OF ACTION

look back at Task 2 proposal slide and apply it to my designs
create a few new positioned brand logo
create the cereal box layout mockup
try exploring both photography image and illustrations together

WEEK 8 12 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK)

FEEDBACK

Xxxxxxxxx

NEXT PLAN OF ACTION

Xxxxxxxxx

WEEK 9 19 NOVEMBER 2024

FEEDBACK

create the actual size for the design
try to explore on a suitable design on the socials post (4th post and 8th post from the bottom)
update the website
start creating you storyboard and resources for promotion video (30 sec)
start designing the 2 offline touch points ( bowl & totebag)

NEXT PLAN OF ACTION

update all the socials and poster to the actual size format
add more addition for a carousell content
post
complete the website wireframe

WEEK 10 26 NOVEMBER 2024

FEEDBACK

complete the website wirefram for week 11
complete 3 insta posts for next week
start on promo video and show a short edited video
fix up the collateral bag n reduce the background repeated words
for website use same bodycopy font and heading to be consistent
find a suitable image photography that will be used for social post n website content

NEXT PLAN OF ACTION

complete all social posts
find sources of videos for the promo video
edit and show in week 11 (roughly)
complete the website wireframe
complete the merchandise

WEEK 11 03 DECEMBER 2024

FEEDBACK

create a short reel video for the online (static/ sneak peek video)
change font size and fonts for website
remove the outline of the logo design in the bowl mockup
reduce the opacity of the repeated “cookie cereal”
do a poster mockup
finish up the promo video and add the LOGO and add credits source of videos taken in the end
by next week show the promo video and reel video
compile everything and add in drive folder for Task 3 (artwork design & mockup)

NEXT PLAN OF ACTION

start doing the short reel video
update font size and fonts for website
remove the outline of the logo design in the bowl mockup
complete the mockup for poster
complete promo video with added credits and logo
complete all by next week 12

WEEK 12 10 DECEMBER 2024

FEEDBACK

finish up the mockups
refined the promo video and add the famous amos logo
submit in proper format for submission in the drive
add in final compilation slides in the Task 3 slides

NEXT PLAN OF ACTION

complete all mockups
refine the promo video with added logo in the end
complete blog with progress and final outcomes

WEEK 13 17 DECEMBER 2024

Submission

REFLECTION

Experience:

In developing the campaign for Famous Amos Cookie Cereal, I gained valuable hands-on experience in brand extension and strategy. The process of blending Famous Amos' legacy with a fresh and innovative product idea—introducing a cereal format—challenged me to think creatively while staying grounded in the brand's heritage. From creating campaign visuals and mockups to strategizing touchpoints across social media, packaging, and promotions, I learned how to bring a cohesive brand identity to life

Observation:

One of the most critical observations was the importance of brand consistency. Preserving the authenticity of Famous Amos while introducing a new product required thoughtful design choices, such as using nostalgic themes and modern visual elements. This ensured the campaign appealed to both new and loyal audiences.

Another observation was the complexity of engaging a diverse target audience. The campaign was designed to appeal to children, young adults, and working professionals—each with unique needs and preferences. Crafting messaging that resonated with all groups without diluting the brand identity was a challenging yet insightful task.

Additionally, the project highlighted the power of visual storytelling. Bright, playful colors and nostalgic imagery not only attracted attention but also deepened the emotional connection with the audience. This reinforced the campaign's central theme of indulgence and fun.

Findings:

Through this project, I discovered that emotional connections are crucial for consumer engagement. By emphasizing nostalgia, the campaign tapped into consumers' fond memories of Famous Amos cookies, making the cereal more relatable and memorable.

I also found that differentiation is key in a competitive market. The unique cookie-shaped cereal, marketed as both indulgent and practical, provided a clear USP that distinguished it from other breakfast options.

Finally, interactive elements enhance brand loyalty. Features such as QR codes on packaging added value by offering interactive experiences. This not only engaged customers in a meaningful way but also encouraged repeat interactions with the brand.

Overall, the campaign development process was a rewarding experience that combined creative problem-solving with strategic branding insights, helping me grow both as a designer and a brand strategist

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