Publishing design: Task 2

 

14.05.2024 - 11.06.2024 (Week 4 - Week 8)

Amirah Akbar Ali / 0361001

Publishing Design 

Bachelor of Design in Creative Media

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Lecture | WEEK 9

Printing

1. Editorial stage

2. Design stage

3. Production stage

Publication Production | Printing process

• Every art director in publishing company should know at least enough about printing and production to be able to converse intelligently with the printer. 

• Printer, editor and art director often need to sit down and reason with each other to explain about the production needs and limitations.

• During the session, they also talk about costs and deadlines.

Publication Production | Types of Printing process

• Digital printing
• Letterpress printing
• Offset printing

Printing Process | Necessity or designed by whim?

Special effect = Time + Cost

• Many editors and art directors desire some arbitrary effect or size to be incorporated into their magazine/book, despite the fact that with slight modification, the time involved in production (and hence the cost) could be greatly reduced.

Printing Process | Die Cut printing

• Die-cutting involves the use of metal dies constructed of knife-edge cutting blades formed into a pattern or die.
• The die is pressed into the substrate to produce the desired shape.
• Almost any shape can be created and applied to a diverse array of raw materials or printed products.

Printing Process | Embossed printing

• The creation of a raised three-dimensional design or image on paper is known as embossing.
• Heat and pressures reshapes the surface of the paper to create the image.
• Embossing can be done on plain paper (blind embossing) or combined with ink, images, or foil for special effects.

Printing Process | Foil Stamping

• Foil stamping is the application of metallic foil (often gold or silver) or pigment to press a thin layer of foil onto the paper's surface with a heated die through heat and pressure.
• The foil can is pressed onto the paper as a flat image.
• Flat foil stamping can also be combined with embossing to create a more striking 3-D image.

Choosing Paper | Magazine

• Facing a much wider choice of paper stocks.
• Need to make a choice, and at least for a while stick with it.
• During economic crisis, some magazine change paper choice in order to save cost.

Choosing Paper | Book

• Working for a book publisher, your paper-choosing duties multiplies.
• You face a bewildering selection of papers, and each job cries out for special attention.

Four considerations in choosing paper

1)  The look of the paper

• How do its brightness, colour and texture match the mood of the publication?
• If the publication contains a lot of photographs, whiteness of paper is important.
• Coated glossy best display photographs; coarse paper best display text.

2) 

3) The suitability of the paper

• Is the paper suitable for the printing process?
• Offset printing needs paper stock that can adapt to the dampness of the process.
• Letterpress needs a paper stock that is not too crisp.

4)

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INSTRUCTION

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TASK 2

Final Draft WritIng 

Fig 1.1: Final Draft

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Illustration process:

Fig 1.2: Progress #1

Fig 1.3: Progress #2

Fig 1.4: Progress #3

Final Illustrations:

Fig 1.5: Visual 01, JPEG

Fig 1.6: Visual 02, JPEG

Fig 1.7: Visual 03, JPEG

Fig 1.8: Visual 04, JPEG

Fig 1.9: Visual 05, JPEG

Fig 2: Visual 06, JPEG

Fig 2.1: Visual 07, JPEG

Fig 2.2: Visual 08, JPEG

Fig 2.3: Visual 09, JPEG

Fig 2.4: Visual 10, JPEG

Fig 2.5: Visual 11, JPEG

Fig 2.6: Visual 12, JPEG

Fig 2.7: Visual 13, JPEG

Fig 2.8: Visual 14, JPEG

Fig 2.9: Visual 15, JPEG

Fig 3: Visual 16, JPEG

Visual Compilation:

Fig 3.1: Fig: Visual Compilation, PDF

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REFLECTION

Experience:

Task 2 was a deeply enriching experience. The process of crafting a book story centered around a father's love allowed me to delve into the emotional depths of storytelling. Creating a draft was the initial step, which demanded not only creativity but also a structured approach to developing the narrative. Learning to place contents and visuals within layouts was both challenging and rewarding, requiring a balance between text and imagery to enhance the story's impact. Illustrating the story visuals brought an additional layer of depth, as it involved translating the narrative's emotions and themes into compelling artwork.

Observation:

Throughout the task, I observed the importance of cohesion between the written content and the visual elements. Each illustration needed to resonate with the story's message, ensuring that the visuals did not just complement but also enriched the narrative. I noticed that the placement of visuals could significantly influence the reader's experience, guiding their emotional journey through the story. Additionally, I observed the necessity of maintaining a consistent style in both writing and illustration to create a harmonious final product.

Findings:

One of the key findings from this task was the realization of how powerful visual storytelling can be when integrated effectively with written content. I discovered that the layout design plays a crucial role in storytelling, as it can either enhance or detract from the reader's engagement. Through experimentation, I found that certain visual elements, such as color schemes and composition, could evoke specific emotions that aligned with the story's themes. Moreover, I learned that the iterative process of drafting, revising, and refining is essential in both writing and illustrating to achieve a polished and impactful book story