Intercultural Design - Proposal Idea ( TASK 1)

05/02/2024 - 19/02/2024 / Week 1 - Week 3

Amirah Akbar Ali / 0361001

Intercultural Design 

Bachelor of Design (Hons) in Creative Media 

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LECTURE

Fig 1:Lecture Slides - Culture & Design, Week 1

INSTRUCTION

Fig. 1.1 MIB slides (PDF)

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PROJECT 1: Proposal & Preliminary research

PROPOSAL:

The theme that was given is “Cultural Sensitivity in Design”. 

In this assignment, we're tasked with exploring a cultural phenomenon or subculture that is considered sensitive. Our goal is to study and interpret this culture through a specific theme, presenting it in a way that raises awareness among viewers without altering factual information. 

We'll generate 2 preliminary design ideas to visually express our interpretation of the culture. Each idea will be accompanied by detailed sketches and a rationale explaining how the design reflects our understanding and interpretation of the cultural phenomenon. Through this process, we aim to shed light on the nuances and significance of the chosen culture while respecting its sensitivity and presenting it in a thought-provoking manner.

Fig. 1.2: Idea Proposal - PDF, Week 1

After consulting with Ms. Anis and receiving feedback, our group decided to research a 'Surprise Glam Box.' Inspired by this concept, my group mate and I proposed creating a 'Cosmetic Box' with a Geisha Glam theme.Everyone did their prototype ideation sketches and proposed the function of each prototypes.

 PRELIMINARY RESEARCH:

Geisha Glam: Surprise Box seems to be a product or service related to geisha culture and glamor. However, without more specific information, it's challenging to provide detailed research. Here's a preliminary overview of what "Geisha Glam: Surprise Box" could entail:

1. Geisha Culture: 

Geishas are traditional Japanese entertainers who are skilled in various arts such as music, dance, and conversation. They are known for their distinctive makeup, elaborate hairstyles, and elegant attire.

2. Glamour and Beauty: 

"Geisha Glam" likely suggests a focus on beauty, elegance, and sophistication. This could involve makeup products, skincare items, hair accessories, or fashion pieces inspired by geisha aesthetics.

3. Surprise Box Concept: 

A "Surprise Box" typically refers to a subscription service where customers receive a curated selection of products on a regular basis. The contents of each box are a surprise, adding an element of excitement and anticipation for subscribers.

4. Potential Contents: 

The "Geisha Glam: Surprise Box" may include a variety of items such as traditional Japanese beauty products like skincare infused with ingredients like green tea or rice bran, makeup items for achieving the geisha's signature look, accessories like ornate hairpins or fans, or even cultural items like tea sets or prints featuring traditional Japanese artwork.

5. Cultural Sensitivity: 

Given the cultural significance of geishas and Japanese traditions, it's crucial for the brand to approach its products and marketing with sensitivity and respect, avoiding cultural appropriation or stereotypes.

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FEEDBACK

Week 3:

- do a proposal on chosen topic and ideation product for research

- present a recorded video proposal presentation slide before going to Japan.

Week 4: 

- study trip week in Osaka, Japan.

- do a research and explore the culture of geisha beauty and Japanese culture

- take note and apply it in your research

Week 5:

- Good research study and visual references

- create more idea prototypes on cosmetic box

Week 6:

- create a survey and do a data collection analysis before final week.

- finalise the final chosen prototype as the final product.

Week 7:

- Great collection of data online survey

- proceed on creating a separate slide for data bar charts n responses

- finalise the slides with full research, sketch, ideas and understandings

- record final video presentation before final submission

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