Advanced Typography | TASK 3: TYPE EXPRESSION & APPLICATION
19/10/2023 - /9/2023
Week 8 - Week
Amirah Akbar Ali/0361001Advance Typography / Bachelor of Design in Creative Media
Task 3
Proposal
For this Task that was given by our lecturer Mr. Vinod, I have proposed
to explore and implement a new type expression and application approach
towards a luxury brand called VALENTINO but it didn't got excepted. Then i
decided to explore and chose to recreate a new typeface for the Artist and
singer Lana Del Rey on her album covers or merchandises.
The goal of this Task is to redesign and implement a new type expression
that would be more suitable or clearer.
So i have done a proposal slide on my idea exploration.
Fig 1.1: Proposal slides (PDF)
After getting feedback and approval upon my proposal i started to search
for an old vintage country font style in the internet as a reference for my
new typeface.
Idea Formation/ References
I have found a few references of my desired choice of typeface and i
decided to only choose a few and combine it together.
Fig 1.2: Reference image #1
Fig 1.3: Reference image #2. Fig 1.4: Reference image #3
Fig 1.5: Reference image #4
Fig 1.6: Reference image #5
Developing the Font
There were some struggles here and there while creating the fonts. I
had to redo my font after i got a feedback from Mr. Vinod. I was advice
to make it more aligned and make sure my lines were the same
thickness.
Fig 1.7: Type expression progress ( uppercase )
Fig 1.8: Type expression progress ( lowercase )
Fig 1.9: Type expression progress ( numerals & punctuations
)
Fig 2: Overall type expression progress
Uppercase letters
Fig 2.2: Type expression outline ( uppercase )
Lowercase letters
Fig 2.3: Type expression outline ( lowercase )
Numerals & punctuations
Importing font to Fontlab 7
I tried to create a sentences using the new font and see if it was
aligned and if it looks good. So far i was satisfied with the
outcome.
Fig 2.6: Fontlab #2
Fig 2.7: Fontlab #3
I was having a little struggle with the kerning in the font lab,
but thankfully i managed to get it done and proceed with the font
application.
Font Presentation
My reference was from Pinterest and i explore various font
designs that were somewhat has to do with Lana Del Rey old
vintage country aesthetic designs. I have found a few reference
such as posters and fan merchandises.
About the Artist Elizabeth Woolridge Grant, known professionally as Lana Del Rey, is an American singer-songwriter. Her music is noted for its cinematic quality and exploration of tragic romance, glamour, and melancholia, with frequent references to contemporary pop culture and 1950s–70s Americana.
So i decided to recreate my own design my using my font and present
it.
Fig 2.8:Font presentation: UPPERCASE
Fig 2.9:Font presentation: LOWERCASE
Fig 3:Font presentation: NUMERAL & PUNCTATIONS
Fig 3.1: Font Presentation #1 - Album Cover
Fig 3.2: Font Presentation #2 - Record Vinyl
Fig 3.3: Font Presentation #3 -Album Cover
Fig 3.4: Font Presentation #4 - Album cover
Fig 3.5: Font Presentation #5 - Album Cover
Fig 3.6: Font Presentation #6 -Album Cover
I chose the colour scheme of maroon, light blue and cream to
present more of cinematic quality and exploration of tragic romance, glamour, and melancholia, with frequent references to contemporary pop culture aesthetic core.
Font Application
For the application i had no other ideas but an album cover but
then i gotten some ideas after a few exploration and came up with a
few applications.
Fig 3.7: Font Application #1 - Album Record
Fig 3.8: Font Application #2 - Album Record
Fig 3.9: Font Application #1 - Spotify Music Player
Fig 4: Font Application #2 - Spotify Music Player
Type me out!
Feedback
Week 13:
General feedback: When displaying don’t put the capital letters and the small
letters side by side. Showcase all capitals and then small.
Specific feedback: Explore more on application idea. don't stuck on to one idea.
Week 12:
Specific feedback: Adjust the kerning according to the table given in teams. make
it Organise and apply.
Week 11:
Specific feedback: Make the lines thinner and same length. Do not add uneccessary elements that would make it more messy.
Week 10:
Specific feedback: Keep up with the progress and start with the application task.explore more on the idea.
Week 9:
Specific feedback: Change the font. make it look similar with other
alphabets.make it look less messy.
Week 8:
Specific feedback: Explore more on something that i like or find a reference
that suits the requirements of the task.
Reflection
In the process of creating a typeface, i selected and modified design elements to align with my personal preferences.Adjusting characteristics like letterforms, serifs and overall style allowed me to create my own customised font.Throughout this task, i gained valuable insights into the intricate world of type design. By understanding the type expression and application enhanced my appreciation for the role of fonts in visual communication.Additionally, with the challenges of redesigning and implementing a font provided practical skills in graphic design and typography.
Further Reading
Typographic Design: Form and Communication, 6th Edition delves into the principles of typography in communication design. The book covers essential topics such as type anatomy, hierarchy, and layout, providing insights into crafting effective visual messages. It explores historical perspectives, contemporary practices, and the impact of technology on typographic design. Emphasising both theoretical concepts and practical applications, the book serves as a comprehensive guide for designers seeking a deeper understanding of the art and science of typography in effective communication.
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