Design Principle // Final Project: Visual Analysis

 19.01.2023 - 3.02.2023 / week 3 -week 4

Amirah Akbar Ali 0361001

Bachelor of Design in Creative Media

fig 1 - thumbnail

Instructions

     

fig 2 - refer to page 8 and 9

Week 5

   On week 5, we were assigned to choose one goal from United Nations' Sustainable Development Goals (UNSDG) and a design work of our choice that revolves around the goal of my choice. Then we were assigned to write in about 50 words about my chosen design. Then we are assigned to write a 300 - 500 words on visual analysis report and a 50 - 100 word rationale explaining and defending the decision made in my design.

Visual Analysis

Definition of Analysis:

Visual analysis refers to the process of examining and interpreting visual information, such as images, videos, or data visualizations. It involves applying various analytical techniques and tools to extract insights, identify patterns, and make meaningful interpretations from the visual data.

Visual analysis can be used in various fields, such as art, design, science, engineering, marketing, and business intelligence. It often involves a combination of qualitative and quantitative approaches, where the analyst examines the visual elements, such as color, shape, texture, size, and composition, as well as the context, such as the purpose, audience, and cultural factors.

Overall, visual analysis provides a powerful way to understand and communicate complex information in a concise, intuitive, and compelling manner. It can help to uncover hidden patterns, discover new insights, and support decision-making in various domains.

fig 2.1 - Walmart poster advertisement - by Tim Foley

Observation

My observations upon these issues about climate change is causing a wide range of impacts, including rising sea levels, more frequent and intense heatwaves, droughts, wildfires, and hurricanes, changes in precipitation patterns, and ocean acidification. These impacts are expected to worsen in the future, leading to more severe consequences for the environment and human societies. The impacts of climate change are not limited to specific regions or populations but are felt globally, with some areas and communities more vulnerable than others. The effects of climate change can have significant implications for biodiversity, agriculture, water resources, and public health. The issue of climate change, a comprehensive and coordinated response is needed from governments, businesses, and individuals. This response should include a reduction in greenhouse gas emissions, the promotion of clean energy, the conservation of natural resources, and the development of sustainable and resilient societies.

Analysis

Climate change is a significant and urgent issue that has been caused by human activities, particularly the burning of fossil fuels, deforestation, and industrial processes. The scientific consensus is that global temperatures have been rising steadily, with a range of impacts on the planet's ecosystems, weather patterns, and human societies. These impacts includes:

• rising sea levels
• intense heatwaves
• droughts
• wildfires
• hurricanes
• changes in precipitation patterns
• ocean acidification.

fig 2.2 - Climate change- Pinterest

fig 2.3 - climate change - Pinterest

The impacts of climate change are expected to worsen in the future, leading to more severe consequences for the environment and human societies. To address the issue of climate change, a comprehensive and coordinated response is needed from governments, businesses, and individuals, which should include a reduction in greenhouse gas emissions, the promotion of clean energy, the conservation of natural resources, and the development of sustainable and resilient societies.

Interpretation

It is important to note that the scientific community has established that climate change is a significant and pressing issue caused by human activities, and it requires a coordinated and comprehensive response from governments, businesses, and individuals. The impacts of climate change are far-reaching and include risks to biodiversity, agriculture, water resources, and public health. Addressing the issue of climate change will require significant changes in policies, behaviors, and technologies to reduce greenhouse gas emissions, promote clean energy, conserve natural resources, and build more sustainable and resilient societies.

Visual Research

These are some climate action posters and awareness pictures that i have chosen to get some inspiration for my design.

fig 2.4 - climate change - Pinterest

fig 2.5 - climate change - Pinterest

fig 2.5 - climate change - Pinterest

fig 2.6 - climate change - Pinterest

Design Process & Idea Exploration

My sketch:

I started to draw a penguin and a melting effect on each sketch ideas.

fig 2.7- sketch idea (1)

fig 2.8-sketch idea (2)

fig 2.9-sketch idea (3)

I have chosen to proceed my design with fig 2.9- sketch idea (3) and start adding colors and details for my final outcome.

fig 3 - Design progress

fig 3.1 - Design progress

fig 3.2 - Design progress

I decided to choose monochrome colors for both view of the penguin and the ice berg. But I still have doubts due to the dull outcome.

fig 3.3 - Design progress

Then I added some shadows at the sides of the windows and behind the penguin to create some definition. But I was still not satisfied..

fig 3.4 - Design progress

I tried exploring which font will be the best for this poster design, I wanted it to be alarming to viewers.

fig 3.5 - Design progress

I then tried without any fonts and changed the background to a darker grey to make my important elements pop up more.

fig3.6 - design progress

Finally, I decided to use a brush stroke font for my wording "we are running out of time". For the final outcome I change the font color to bold red.

Final Outcome

fig 3 - We are running out of time.

With the finished design, I've given the title "We are running out of time" for this final outcome artwork. Relatively it is one of the goals that I have chosen from the UNSDG goals -

"Climate Action" which are primarily caused by human activities that release greenhouse gases (such as carbon dioxide, methane, and nitrous oxide) into the atmosphere. These gases trap heat and lead to an overall increase in the Earth's temperature, which is known as global warming. For this design, I'm aiming to get the design that shows wildlife animals are endangered and important. The effects of climate change can be seen in many ways, including rising sea levels, more frequent and severe weather events (such as hurricanes, floods, and droughts), melting glaciers and ice caps, and changes in animal and plant behavior. We should start to take action about them rather than ignoring about what is happening to them. The extinction of wildlife animals due to climate change would have wide-ranging and negative impacts on the world, and it is important to take action to mitigate the effects of climate change and protect these important species. For this design, I want to show a wildlife penguin that is going to extinct in a matter of time while it's depending its life on a diving helmet. The view that is showing through a small square window indicates hope to live in its own habitat safely and happily.

Reflection

My reflection towards understanding the UNSDGs in climate action issue is that it is crucial to recognize the gravity of the climate crisis and the urgency of the actions needed to mitigate its effects. Goal 13 emphasizes the need for all stakeholders, including governments, civil society, businesses, and individuals, to take responsibility for reducing greenhouse gas emissions, promoting renewable energy, and building resilience to the impacts of climate change. The UNSDGs in climate action issue is that the goals set out by the United Nations are critical in addressing the challenges posed by climate change. Achieving these goals requires a collective effort from all stakeholders, including individuals, organizations, and governments, and a holistic approach that recognizes the interconnectedness of the different goals.

I have learned that designing an awareness poster about climate action issue requires a deep understanding of the issue and the audience that the poster is intended for.